client and case studies

From small budget social campaigns to Super Bowl commercials, we’ve partnered with clients across the spectrum to successfully connect them with their customers.

Sports, Health & Wellness

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fully

Super-sized Awareness that Delivered a Super-sized Acquisition.

With a new website and optimized conversion media tactics, Fully was now fully equipped to handle their desire for a surge in growth. In addition to the new site and conversion tactics, Bridge helped Fully run their first TV campaign which culminated in a placement on the biggest advertising stage—the Super Bowl.

This high-impact campaign along with an introduction to some new digital partners, helped Fully catch the attention not only of consumers but also their industry’s titan, Herman Miller, who acquired them shortly thereafter.

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Pet Care

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king dukes

Helping A Woman and Veteran-owned Small Business Fetch a Share of the Market

Bridge partnered with this growing small business selling premium cat and dog products. Our goal was to help them connect with passionate pet owners looking for an alternative to big box shopping. We started by building awareness with campaigns utilizing Google PPC and social media. We also augmented their content team with a copywriter and SEO insights, establishing a unique tone of voice and delivering relevant content via King Duke’s blogs.

The new campaigns and optimized content increased traffic and engagement on their website which we also helped them revamp. With an improved UI and more creative storytelling, we allowed the products they invest so much time curating to shine. Improving their e-blast copy made sure the brand’s personality carried through the entire marketing funnel and improved conversion. Over our 3+ years collaborating, King Duke’s has grown to be much more than a single brick & mortar location, establishing a national e-commerce presence.

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Fashion & Beauty

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dana herbert

Serving Up a Heaping Helping of Holiday Impact

Dana Herbert, a women’s accessories and jewelry brand in Portland, Oregon, needed support in growing their audience beyond the Rose City. 2023 saw the launch of their first-ever digital advertising campaign alongside a fully-integrated Google strategy that delivered positive growth month over month.

With confidence in their new digital approach and the peak of gifting season just around the corner, founder Dana and her daughter Hannah were able to increase their campaign efficiency from 1.25x ROAS to 3x in November and then 4-5x ROAS each week through the December holiday season. What a great way to end an already successful year.

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Education & Non-Profit

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columbia

Inspiring a Community to Ride Their Way to $7M+ for Cancer Research

Over a three year period, Bridge had the pleasure of supporting Columbia’s HICCC goal to raise awareness for the annual VelocityRide.org bike ride. Through local OOH, Google Display, Search, and other tactics, we collaborated with their events partner, Eventage, to engage cyclists who’ve biked the NYC area to raise money for cancer research.

We also provided creative development support for a frontline workers appreciation campaign during Covid - thanking hospital staff for their extraordinary efforts during that unprecedented time.

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Tourism & Real Estate

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platinum

Constructing a Marketing Department from the Ground Up

NYC-based, Platinum Properties tapped Bridge to advise and lead the development of an in-house marketing group. Acting in a fractional CMO role, we laid a solid foundation of processes, plans, and best practices that empowered them to grow not only this new department, but also their business.

Using the luxurious properties within their real estate portfolio as inspiration, we demonstrated how to develop this new department and message prospective clients in a way that was authentic to their brand.

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B2B

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platinum

Constructing a Marketing Department from the Ground Up

NYC-based, Platinum Properties tapped Bridge to advise and lead the development of an in-house marketing group. Acting in a fractional CMO role, we laid a solid foundation of processes, plans, and best practices that empowered them to grow not only this new department, but also their business.

Using the luxurious properties within their real estate portfolio as inspiration, we demonstrated how to develop this new department and message prospective clients in a way that was authentic to their brand.

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Agencies

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dna

Injecting Knowledge and Experience Into A Full-Service Agency

During a time of transition within the agency, Bridge was able to step in as a consultant and help DNA Seattle grow and evolve their media department. We helped the group evaluate and reinvent internal processes to create more collaboration across departments, find efficiencies within the media planning process, add new capabilities to their portfolio of media services, and provide mentorship and support to the department’s staff.

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Food & Beverage

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clear water

Working In the Spirit of Partnership

Generating awareness and national sales for an upstart distillery who emphasizes creativity takes an out-of-the-box approach to media. In addition to developing a robust Google strategy that made sure craft cocktail drinkers in search of something new could find their award-winning spirits, Bridge created local campaigns to drive local awareness, sales, and retail traffic in Utah and Idaho.

To make sure the captured audience experienced all that Clear Water has to offer, our team refreshed their site with an updated UI and creative that visually activated their unique approach to small batch liquors.

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Other

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water knot

Opening a Whole New World to a Greeting Card Company

When the global pandemic curbed retail sales, Waterknot needed to quickly transition their strategy for getting their hand illustrated cards into the hands of customers. Bridge helped Waterknot expand their customer knowledge with market research that uncovered opportunities beyond selling to retailers. We crafted an SEO strategy that influenced changes to their site and revamped their social media strategy—better equipping them for online success.

With these new pieces in place, we activated social campaigns that were uniquely scaled to this small business with careful consideration for spend levels, message placement, and creative optimization. Transparency throughout the process with Waterknot built a strong knowledge base for their team to eventually take over a finely tuned digital marketing strategy—further helping this small business’s limited dollars work even harder for them.

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